Resources
eBook
eBook
Data Architecture Principles for Salesforce Marketing Cloud
Proper data architecture helps ensure that your data is secure, accessible, available, and can be trusted. Failure to properly implement data architecture can lead to serious consequences for your organization. […]
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eBook
The Revenue Operations Playbook 2020
In this eBook, we sit down with some of the brightest minds in Marketing, Sales, and Customer Success to talk about Revenue Operations strategy. These enterprise experts share best practices […]
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eBook
How to Leverage the RFM Model to Drive your Marketing Cloud Strategy
The RFM model (Recency, Frequency, and Monetary) is a simple but powerful tool to help sift through consumer data and categorize customers based on measured behavior. Together, organizations can use […]
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eBook
Security Guide: How to Protect and Monitor Salesforce
As the cost and risks associated with data breaches continue to climb, cybersecurity is a topic that should be a priority for every B2B SaaS company.
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eBook
The Essential Guide to Revenue Growth
Congratulations! After a few pivots, some executive turnover, and more than a few intense board meetings; your company has achieved product-market fit. Now, you’re in hyper-growth mode and the race […]
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eBook
CMO: the Riskiest Seat in the C-Suite
The Harvard Business Review recently published a report on how the CMO is the riskiest seat in the C-suite. Working with B2B SaaS CMOs we’ve seen this first-hand. Often, with […]
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A CRO’s Guide to Revenue and Reporting
In this ebook, we cover why Chief Revenue Officer is the hottest title in SaaS […]
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How to Eliminate Salesforce Maintenance Headaches
In this guide we discuss how taking a proactive approach to Salesforce management can eliminate […]
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