Eilidh Lindsay-Sinclair, Author at CloudKettle

Lead Generation: Getting Started

On our blog we’ve talked about, How to Build a Lead Generation Team and Why your SDRs Should Report to Marketing, Not Sales. If you’re new to lead generation and...

How to Build a Lead Generation Team

Once your fast growing B2B SaaS company has a Sales team of about three or four members, you may be ready to invest in building a Lead Generation team. The...

Everything your B2B SaaS Company needs to know about Salesforce

In our time working at or with fast growing SaaS companies over the last decade, we’ve noticed some high-level CRM considerations the bulk of organizations neglect to consider that significantly...

Why SaaS Companies need a CRM

Do You Need a CRM? Not every organization needs a CRM, but they are particularly important for Software as a Service (SaaS) companies that have a B2B enterprise sales model....

How to Select a CRM

Not every startup needs a CRM, but they are particularly important for Software as a Service (SaaS) companies who have a subscription based model. Some aspects of your business and...

Swept Uses Salesforce Chatter for SaaS Customer Success

Renewals: Where the Profit Lies If you’re a SaaS company with a subscription based model, leveraging Customer Success to decrease churn and increase renewals should always be a priority. Every...