Eilidh Lindsay-Sinclair, Author at CloudKettle

Cross-Channel Data Cleanliness Best Practices

The ability to use cross-channel data in analytics can be extremely valuable if done correctly. In this post we give an overview of foundational cross-channel data cleanliness best practices in...

Greg Poirier Wins EY Entrepreneur Of The Year ® 2018 Atlantic

Last week CloudKettle celebrated an exciting win as our President Greg Poirier was named EY Entrepreneur of the Year in the Professional Services category. We wanted to take this opportunity...

CloudKettle Launches Free App: BANT+C on Salesforce AppExchange

BANT+C is a free App for Salesforce, from CloudKettle, that can be installed in minutes to create an easy-to-follow, better way of qualifying leads. SDRs know how to qualify raw...

Top Five Misconceptions of Data Warehousing Projects

This post was contributed by Saadat Qadri, Analytics Practice Lead at Outshine. This post discusses how and why data warehousing is part of the remedy to a siloed marketing stack,...

Silos: The Nemesis of Hyper-Growth Companies

Growing fast is a good problem to have and a predictor of long-term success. However, being a high-growth company comes with a relatively standard set of obstacles that all organizations...

NEW eBook | The Essential Guide to Revenue Growth

How to Improve Go-To-Market Results Our newest eBook, is an essential guide to Marketing and Sales Operations growth from $10 – $100 Million (and beyond). Growing fast is a good...